Cruelty-free wool. Alpaca and sheep breeders shear their animals close to the skin and usually shear almost the entire body. Once the raw wool has been acquired, it is carded with a specific process.
Sheep and alpacas do not shed their fur, and they must be sheared annually for their own health and welfare. Not shearing them is what is cruel because they can't manage the summer heat. The animals that are not sheared regularly becomes matted and unmanageable.
Committed to responsible sourcing, fair trade and no nasty chemicals in the materials are used in the products.
Focus on keeping the supply chain as local as possible to reduce the environmental impact whilst supporting local industries.
Also, focus on responsible production as close to zero waste as possible.
All products are made in JF Oxfordshire studio in small batches to create limited edition pieces and deadlock excess fabrics overuse. Each piece is produced with no or absolute minimum waste materials.
In addition, the product will be packed in eco-friendly packaging.
Carefully crafted for people that care
I always prefer to work with natural materials wherever possible. The materials are used in my designs are biodegradable or can be recycled.
All-natural materials are naturally biodegradable, leaving no detrimental effects on the environment.
My high standards ensure that each piece you purchase is sustainable, high quality with a luxurious feel, and designed to last.
I bought this beautiful poncho and I LOVE it! Everything from fast delivery, pretty packaging, super soft and natural material, gorgeous pattern design, this warm and very light poncho did not disappoint! The quality is amazing too! It feels so cosy & yet so stylish! My Best Buy and most favorite piece of clothing to date ❤️